The automotive industry in India has kicked off 2024 with promising sales figures, as revealed by the Federation of Automobile Dealers Associations (FADA). Let’s delve into the top performers of January and their noteworthy contributions to the market.
BMW Takes the Lead
In a remarkable feat, BMW emerges as the frontrunner in sales figures. With over 1,339 units sold in January 2024, BMW has surpassed its record from the corresponding month last year, where it sold 932 units.
Strong Showings by Mercedes-Benz and Jaguar Land Rover
Not to be outdone, Mercedes-Benz and Jaguar Land Rover also showcased commendable performances. Mercedes-Benz recorded sales of 1,330 units, while Jaguar Land Rover followed suit with 270 units sold. This marks a significant improvement for Jaguar Land Rover compared to the same period last year when it managed to sell only 221 units.
Audi’s Performance Overview
However, Audi’s performance this year has taken a hit, as the FADA report indicates. The esteemed car manufacturer struggled to maintain its sales momentum, with only 67 units (CBU) sold, a decline from the 184 units sold during the same period last year.
Nonetheless, Audi had a robust presence in the petrol and EV market last year, experiencing strong demand and registering sales of 7,931 units.
Insights from Audi’s Leadership
Reflecting on the past year, Balbir Singh Dhillon, Audi’s head in India, remarked, “Our decision to transition away from diesel was undoubtedly prudent, given the declining contribution of the fuel. Petrol has emerged as the dominant powertrain, capturing a 65 per cent market share.
In conclusion, while BMW leads the pack in January 2024, other significant players like Mercedes-Benz, Jaguar Land Rover, and Audi continue contributing to India’s vibrant automotive landscape, each with unique strengths and challenges.
